Agent-based AI researcher at Institute of Software, spanning enterprise LLM agents and agentic AI consumer behavior.
2
papers here
2
reviewed by Evolve
0
first-author
0
corresponding
—
works · OpenAlex
0
h-index · OpenAlex
Bibliometric figures come from OpenAlex (2026-10-02) and cover the author's entire public record, not just the papers listed here. Reproducibility signal comes from Evolve's own reviews.
Research profile
Output—
Output cannot be scored yet: the OpenAlex record attributes only 2 works (both 2026) with an h-index of 0, likely incomplete coverage. This axis would measure publication volume and productivity over time once fuller attribution is available.
Impact—
Impact cannot be scored yet: citation signals are absent (h-index 0, i10-index 0, no citation history). This axis would measure citation influence and uptake of the two 2026 papers once citation data accumulates.
Focus0/100
The focus score of 0 reflects a record split exactly 50/50 across two distinct fields — natural language processing / enterprise information systems and marketing science / consumer behavior (AI agents) — with all five indexed topics (topic modeling, AI ethics, AI in healthcare and education, data quality, service interactions) carrying a single work each. The profile currently reads as exploratory breadth around LLM agents rather than one concentrated line, so specialization should be expected to emerge as more works accrue.
Collaboration46/100
Collaboration scores 46, a moderate level. The record lists 9 distinct coauthors across 2 recent works, indicating team-based research on both papers; Yu Ma appears as last author on the shopping study and a middle author on UniDataAgent, neither as corresponding author. Frequent coauthors include Yutai Duan, Yahui Zhao, Zhangti Li, Zhenfeng Qi, Shaoyang Yuan, Jing Fan, Jie Liu, and Davood Wadi, though affiliations are unverified.
Activity32/100
Activity scores 32, modest. The OpenAlex counts-by-year data contains a single year, 2026, with 2 works, and the recent three-year window shows 2 works total — both arXiv preprints. This sparse, front-loaded record suggests a very recent or recently attributed research presence rather than an established multi-year publishing cadence; activity should be re-read as more years accumulate.
Reproducibility60/100
Reproducibility scores 60, the mean across 2 reviewed papers. The two are sharply split: the shopping study carries high reproducibility readiness, consistent with its credible large-scale process-tracing experimental design, while UniDataAgent is rated low — its reported 95.0% vs 72.5% (RAG) gains rest on a small, single-site, baseline-thin evaluation. Averaging an experimental paper with a deployed-system paper tempers the score; per-paper readiness differs widely.
Research summary
Yu Ma is a researcher at the Institute of Software whose public OpenAlex record currently splits evenly across two fields: natural language processing / enterprise information systems, and marketing science / consumer behavior involving AI agents (0.5 each). The Evolve catalog contains two 2026 arXiv papers. On UniDataAgent, an ontology-grounded agent for enterprise question-to-report automation, Yu Ma is a middle author on a deployed LLM agent reporting 95.0% versus 72.5% for a RAG baseline, though Evolve flags the evaluation as small, single-site, and baseline-thin. On 'Shopping by algorithm', Yu Ma is the last author of a study finding that LLM-based surrogate consumers deploy human heuristics — just-below pricing, promotional framing — mainly under costly search and vague prompts; Evolve judges the large-scale process-tracing evidence credible while noting narrow stimuli, and rates reproducibility readiness high. Bibliometric coverage is thin: 2 works in the recent three-year window (both 2026), an h-index of 0, and 9 distinct coauthors including Yutai Duan, Yahui Zhao, and Jing Fan. Reproducibility averages 60 across the two reviewed papers. Output and impact cannot yet be scored from the available data.
Collaboration pattern
Yu Ma's 2 recent works are collaborative throughout: the record lists 9 distinct coauthors, and the paper-level roster includes Yutai Duan, Yahui Zhao, Zhangti Li, Zhenfeng Qi, Shaoyang Yuan, Jing Fan, Jie Liu, and Davood Wadi. Authorship sits mid-team to senior (last author on the shopping study, middle on UniDataAgent) without corresponding-author roles, suggesting contribution within larger groups rather than sole leadership. The list contains 'Yu Ma' itself, an apparent name-resolution artifact.
Research keywords
Highlights
Credible process-tracing evidence on agentic AI shoppers
Deployed ontology-grounded enterprise agent with strong reported gains
Marketing theory meets agent design
Timeline
- 2026arXiv preprint 'Shopping by algorithm: How agentic AI deploys human heuristics as a surrogate consumer' appears; Yu Ma is the last author.
- 2026arXiv preprint 'UniDataAgent: An Ontology-Grounded Agent for Enterprise Question-to-Report Automation' appears; Yu Ma is a middle author.
- 2026OpenAlex attributes 2 works to this record in 2026 — its only publication year to date — matching the recent three-year count of 2 works.
Papers in the Evolve catalog
Frequent co-authors
About this profile
This profile is AI-structured by Evolve.Pub from public bibliographic data (OpenAlex) and Evolve's own paper reviews. It is not written or endorsed by the researcher unless the profile is claimed. Radar dimensions are computed from real bibliometrics with fixed formulas — raw figures are shown alongside; missing dimensions mean insufficient data, never zero. Errors? Claim the profile to correct or hide it.
- Bibliometrics come from OpenAlex only; the record is thin (2 works, h-index 0, i10-index 0), so output and impact are unscored and cited figures may reflect incomplete attribution rather than actual productivity.
- Country and ORCID are unavailable; the profile is name-resolved from public OpenAlex bibliographic data, and 'Yu Ma' is a common name, so identity confidence is limited.
- Only 2 Evolve-reviewed papers (both 2026 arXiv preprints) inform the qualitative assessment; other work by this name is not covered.
- Reproducibility scores and verdicts are Evolve's editorial judgments of the reviewed papers, not independent replication results.
